Visitor Portfolio Risk Diagnostic
Select a state, then a visitor purpose, to see how that combination compares to destination peers and what it means for the visitor economy.
Step 1 — Select a state
Select a state above to begin.
Source: Tourism Research Australia, National Visitor Survey (NVS), Year Ending December 2024. Concentration benchmarks are expenditure-weighted averages within destination type peer groups. Differences of 0.5 percentage points or less in absolute terms are treated as broadly at benchmark. One year of data. Directional finding, not a definitive result. Full methodology under engagement.
Analysis, diagnostic framework and interactive tool © 2026 Rahul Kohli.